Truax & Company has been principally oriented around branding and digital design and deployment since our founding in 2002. We are a closeknit team dedicated to positive collaboration and a spirited approach to creative challenges.
At the core is a partnership with clients that brings forward the best measurable outcomes for our engagements and enduring relationships that build our businesses together. We take pride in our rapport with our clients and our standard of service to them.
We have one office located in Manhattan and currently have eight employees. All Directors reside and work in New York. In addition to our team here in the city, we have an illustrator in Washington, D.C., a programmer in San Francisco and a graphic designer in Paris.
Before T&Co begins designing your brand mark, we do our due diligence. With your input, we develop a Branding Brief that asks key questions to help establish your successful position in the market and determine how best to help you stand out: What is the brand up against and what will be the key points of difference with your competitors? What is your authentic Brand Commitment and what are the personality traits that best reflect the values and opportunity of your particular service or product array? What will be the measures of success? Once the groundwork has been laid, the fun part begins. We divine informed stylistic and color opportunities and develop a look and feel that reflects who are you are in the most elegant and compelling way possible.
At Truax & Company, we believe the most successful websites are clear, uncluttered and elegant. The content is well organized in an intuitive way so users don’t struggle to search for the content they are looking for. We believe websites should be modern and beautiful, but avoid tech gimmicks and animation whenever possible. We are visual people and believe that powerful images and succinct, compelling copy make or break a website. To date, our team has developed and launched a hundred sites of every scale and complexity.
T&Co takes special pleasure in the maintaining the highest standard of printed goods in a world gone all but digital. With three decades of experiences working with everything from 100 year old Heidelberg presses to this year’s HP Indigo 2000 printers, we believe that type and color still make a unique and powerful expression in person and in hand. We produce letterpress and illustrated cards, hand-bound books and every imaginable piece of personal and commercial collateral on exquisite papers with the finest hand feel.
Custom illustration distinguishes a brand with a character all its own. It can introduce a dash of whimsy or a note of decorum, a sense of hand craftsmanship and the charm of old-school technique. A drawing or painting has the power to represent the ephemeral and the un-photographable, and hand lettering can go where no typeface has gone before.
45 East 20th Street, 5th Floor
New York, NY 10003
t. 917.774.4274
e. charles@truaxandcompany.com